The soul of Sav™ is an important ingredient and it is this which combines with a fantastic background story to explain the original use of birch sap as a raw product. Since time immemorial, birch sap has been used in our Arctic regions as an important dietary supplement during the late winter – spring period when there was a major shortage of vitamin-rich produce in these parts.

My hope is that Sav™ will be used in combination with various refined, high-quality Swedish food products to spread the joy and inspiration found in all of the people connected in their many different ways with small-scale food processing in Sweden.