Peter Mosten
Thoughts and visions
I have always been fascinated by thoughts of trying to develop systems where the distance between sunlight and use or function is short and natural. Such systems or products most often create the efficient, long-lasting and dynamic prerequisites for minimum health and environmental impact if they are used in the right way.
Sav™ is part of such a system. Sav™ is not just ‘slow food’, not just good for the climate and not just good at showing how it is possible to exploit forests and higher plants for something other than cellulose fibre products. Sav™ is an exclusive elixir which radiates not only simplicity but also wholeness and, not least, Scandinavian soul.
The soul of Sav™ is an important ingredient and it is this which combines with a fantastic background story to explain the original use of birch sap as a raw product. Since time immemorial, birch sap has been used in our Arctic regions as an important dietary supplement during the late winter – spring period when there was a major shortage of vitamin-rich produce in these parts.
My hope is that Sav™ will be used in combination with various refined, high-quality Swedish food products to spread the joy and inspiration found in all of the people connected in their many different ways with small-scale food processing in Sweden.
There is much more to be done. Most of it has not yet been done.
. . . and as I usually say to my children:
“Never throw a wet blanket over your curiosity.”
Bon appetit
Peter Mosten